PDF Ebook Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies), by Janice (Ginny) Redish
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Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies), by Janice (Ginny) Redish
PDF Ebook Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies), by Janice (Ginny) Redish
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Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
- New material on content strategy, search engine optimization, and social media
- Lots of new and updated examples
- More emphasis on new hardware like tablets, iPads, and iPhones
- Sales Rank: #38913 in Books
- Brand: Brand: Morgan Kaufmann
- Published on: 2012-08-28
- Released on: 2012-08-14
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .87" w x 7.50" l, 1.83 pounds
- Binding: Paperback
- 368 pages
- Used Book in Good Condition
Review
"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." -e.learning age, Nov 2014
About the Author
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites.
A linguist by training, Ginny is passionate about understanding how people think, how people read, how people use web sites - and helping clients write web content that meets web users' needs in the ways in which they work.
Ginny loves to teach and mentor - and to practice what she preaches. She turns research into practical guidelines that her clients and students can apply immediately to their web sites.
Ginny's earlier books received rave reviews for being easy to read and easy to use, as well as comprehensive and full of great advice. She is co-author of two classic books on usability:
* A Practical Guide to Usability Testing (with Joseph Dumas)
* User and Task Analysis for Interface Design (with JoAnn Hackos)
She is also the author of the section on writing on www.usability.gov.
Ginny's work and leadership in the usability and plain language communities have earned her numerous awards, including the Rigo Award from the ACM Special Interest Group on the Design of Communication and the Alfred N. Goldsmith Award from the IEEE Professional Communication Society.
Ginny is a Fellow of the Society for Technical Communication and a past member of the Board of Directors of both the Society for Technical Communication and the Usability Professionals' Association.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Interesting read
By Danny Diaz
Book had some good tidbits but no earth shattering moments for me. A lot of the info I've read in other books. Definitely a bigger focus on the writing of web content for sure.
20 of 21 people found the following review helpful.
FORGET ABOUT IT!!
By COSMIC TRAVELER
Are you waking up at night worrying about strategy and tactics? If you are, then this book is for you! Author Janice (Ginny) Redish has done an outstanding job of writing a second edition of a book on how to help you have great conversations through your web site, mobile app, social media, and whatever future innovations encourage interactions between you and others.
Author Redish, begins by showing you how to have good conversations through your web site. In addition, the author delves into why planning your content is critical for apps, web sites, individual web topics, blogs, social media messages, and everything you write. She then discusses how to integrate content and design from the beginning. The author then, shows you how to consider the entire site. She continues by looking at the size of your site; if it is large enough, then you may need pathway pages between the home page and the information people want. In addition, the author tackles four important guidelines: Think information, not document; divide your content thoughtfully; consider how much to put on one web page; and, use PDFs sparingly and only for good reasons.
She then continues to focus on not hogging the conversation within a single web topic. Next, the author reminds you how to combine labels with more information. Then, she shows you how to choose a good heading style: questions, statement, verb phrases, etc. The author continues by looking at how to write the paragraphs, sentences, and words of your web content. In addition, she encourages you to use numbered lists for instructions as much as possible. Next, the author warns that you should not make program or product names links by themselves. She then describes what makes illustrations work well, or not work well. The author continues by showing you how to negotiate successful reviews and edits. Finally, she shows you how to do usability testing of the content.
This most excellent book will help you create great content. Perhaps more importantly, this book shows you how to meet your business goals by satisfying your site visitors' conversations through usability testing.
12 of 14 people found the following review helpful.
Content is missing from the ebook
By L. Mayo
If you're using this book for a college class (as I was), be sure to buy the paperwork version. Content (persona scenarios, for example) are missing from the ebook version. I tried the ebook from both Google and Amazon, and the content was visible in Google's online ebook viewer, but it was not visible in the downloadable version, and the same was true for Amazon.
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